Why counting referrals from a strategic partner isn't enough
Phil BallPublished on: 20/09/2026
Why counting referrals from a strategic partner isn't enough. How to score every referral on quality, and what to do with the score.
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Phil Ball
How to Turn One Strategic Partner Into 5 Referrals a Month
Phil BallPublished on: 07/09/2026
Most SME owners have one good referral partner and no system to use them. Here's the 3-step process, a real partner "hamper" example, and a fun way to train your team on it.
partnership marketingreferral partners
3 Red Flags That Mean This Strategic Partner Isn't Worth It (And How to Test One in 90 Days)
Phil BallPublished on: 24/08/2026
Not every referral partner is worth your time. Here are 3 red flags UK SME owners should watch for, plus a 90-day test to spot them early.
referral partnersstrategic business partnerstrategic partnershiphow to build strategic partnershipspartnership marketing
What Happens After the First Meeting? The Follow-Up Process Most People Get Wrong
Phil BallPublished on: 17/08/2026
What Happens After the First Meeting? Partner Follow-Up Guide | Phil Ball Meta description: Most SME owners lose good referral partners in the 48 hours after a great first meeting. Here's the exact follow-up process to use instead.
strategic partnershipstrategic business partnerreferral partners